Bose Tactical

This campaign was fun to work on because the audience is made up of actual soldiers who operate in the field, who then tell higher-ranking decision makers what they want for gear. So we were asked to create content with the type of attitude that a war fighter would respond to. This was also a delicate balance of adhering closely to brand design guidelines, while injecting the appropriate energy into the overall tone.

Client: Bose

Tags: Branding, Design, Web

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