This was a product branding and launch effort that was executed across a big media buy, including TV (featuring a trained bird) a full train station domination campaign, environmental design at retail locations, radio spots, some really innovative motion-sensitive interactive installations, and even a new debit card design. It’s a good example of an innovative approach to retail advertising that feels big, original and branded as a launch, but still harmonizes really well with the overall brand tone of the company offering it.

Client: Citizens Bank for Arnold Worldwide

Tags: Design, Web, Motion

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