Taza: Tastewashing

Most people who are into chocolate believe the smooth, refined stuff they grew up eating is just the way chocolate is. Stone-ground chocolate is so much more intense, people say it’s like tasting chocolate for the first time; it can be a big deal for the true chocolate lover. This insight inspired a campaign of social, event and wild-posting content.

Client: Taza Chocolate

Tags: Branding, Design, Web

Back to Top