Citizens Bank: Friendly campaign

This branding campaign features some of the most effective and well-liked advertising in the banking category. The ideas were inspired by real interactions between bankers and customers, and helped create an extremely strong identity for the bank. These spots stopped running a few years ago but people still remember them, so we’re still proud to show them. It’s tough to get people to remember your spots after a few weeks, let alone a few years.

Client: Citizens Bank for Arnold Worldwide

Tags: Branding, Motion

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