These are some really breakthrough billboards. The strategy was to make this pizza seem irresistible, so the idea was to take traditional outdoor advertising to a whole new place, actually making the billboards steam, and using three-dimensional cheese stretching from board to board. These boards captured the strategy and had a great message, but also really got people talking, which is the best thing you can hope for when you run an ad.

Client: Donatos for Enguage

Tags: Design

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