We like this industrial piece because it sells a philosophy rather than a suite of products. When you do a good job communicating the belief behind a product, it becomes a statement about your brand’s ethos. In this case the very idea of a digital life becomes a product in itself. We love to isolate and communicate the mission that’s at the core of a product or brand because it adds depth, and connects with users in a more emotional way. This effort represents a nice example of big thinking in a challenging space.
Client: Comcast for Sapient/Razorfish
Tags: Design, Motion, News