This spot won an Emmy Award, but what’s even better is the fact that it works really well for the client. The biggest challenge here was building awareness of the little-known issue of homeless kids, without blending in with all the other public service announcements on the air. With limited resources, we were only able to make one 30-second execution—so it had to be powerful.
Client: Horizons for Homeless Children for Arnold Worldwide
Tags: Branding, Motion