We did complete rebranding including corporate mission and message explorations, institutional, product-agnostic brand campaigns, and product identity and launches across multiple business groups, comprising a series of software products. We created a campaign to establish Pegasystems’ thought leadership status and created assets to launch it through a large super-regional multi-media buy that included extensive digital, mobile digital, out-of-home, events, location domination, a quarterly industry magazine, and sponsorship of the Ryder Cup.