We made this campaign for students who are just starting to think about what they want to do with their lives. Kids and guidance counselors were sent career guides that giving them a fun and detailed look at a wide range of possibilities, (plus a “stealable” poster that kids actually stole). We also created a series of web videos that take users into actual professional environments, where they get to meet people working in the real world. The tone is inviting and a little playful, but motivating and full of information put forth in a way the target can relate to. This campaign captures the attention of a tough audience, and these pieces are favorite tools of the recruitment staff at the college.
Client: MCPHS University
Tags: Design, Web, Motion