This is an immersive, experiential and fun way to communicate a serious idea. Your health actually has a lot to do where you live, and in urban areas, it can vary greatly between places just a few miles apart. We wanted to show just how small the city of Boston really is, so we created a digital experience that lets users fly from one corner of the city to the next, and really get this perspective
first-hand. We launched this awareness campaign with a series of outdoor teaser ads all over the city that got press and built a lot of buzz. Also, as far as we know this is the only animated 3D map of the city that exists.