Taza
For Taza, we wanted to do a campaign that felt as bold, hand-hewn, and highly crafted as the products themselves. Taza had a unique challenge, which was to educate people about the stone-grinding process that makes their chocolate taste—and feel—so different from mass-produced, ultra-processed chocolates. We loved their fearless nature and their desire to go right at their mega-corporate competition (who shall remain nameless), but we appropriately refer to as Big Chocolate.
![](https://images.squarespace-cdn.com/content/v1/662aa34851080a5f3dea73f2/a50b813a-4337-4883-8c85-b5f653859888/taza-City-3.jpg)
![taza-City-2.jpg](https://images.squarespace-cdn.com/content/v1/662aa34851080a5f3dea73f2/83558d21-ffd4-40d9-9f63-efe2e552a7dc/taza-City-2.jpg)
![taza-City-4.jpg](https://images.squarespace-cdn.com/content/v1/662aa34851080a5f3dea73f2/ac9ae77d-4fee-4618-b2a7-3a92c69d2f9f/taza-City-4.jpg)
![taza-City-1.jpg](https://images.squarespace-cdn.com/content/v1/662aa34851080a5f3dea73f2/b7d5e328-0f36-4b3e-b3cf-61eef44bf748/taza-City-1.jpg)
inside Big Chocolate.
We absolutely had to do some irreverent, fun, street-level and experiential stuff to support the launch (including a series of leaked videos featuring the CEO of Big Chocolate himself).