We were brought in by an international experiential marketing company to help come up with conceptual themes for their client, the United States Mint, who were about to launch a special commemorative set of quarters. The strategy was to make coin collecting cool again, and appeal to a younger audience. We’re often hired by different companies that want some extra thinking, or don’t have or need a full-time creative department, but want an experienced, independent team they can trust for a particular project.